Communication: An Elusive Term?

One of the world’s most successful business magnates once told a class of business students that better communication could boost their value by fifty percent.

In an age of Savvy marketing, technological innovation and far sighted financial planning, the weight of this billion dollar business advice still remains elusive to many brands.

Sure. It is no ambiguous statement and while you bet your last note, the inspired class gobbled it up in all its likely translations, it is also apparent that fragments of that communication still gets lost.

Perhaps, we can point foundational fingers – Schools don’t teach Communication. Students may acquire numerical, historical and scientific reasoning but very little emphasis is placed on a clear expression of ideas.

It can also be narrowed down – Where meaning cannot be separated from context, an essential culture in which effective communication can flourish, is threatened.

Communication is bi-directional, requiring both a transmitter and a receiver. Effective communication requires trust in you, your message and your delivery.

Whether in Corporate or Service, markets want speed, authenticity and an Omni channel of Communication and while it has become the order of the day to say that our present epoch is an information age, in truth, we exist in a communication age.  One that is fast evolving and a necessary wagon for brands to latch on to.

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